He Builds Horizontal Agentic Workflows Using The Bowtie Funnel

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Show Notes

Jomar Ebalida, an AI consultant and GTM systems engineer who is about to publish his second book on building agentic workflows, joins the show to break down his framework for horizontal agentic workflows across the bowtie funnel. Jomar explains how he thinks about GTM architecture as a system of interconnected AI agents that span marketing, sales, and customer success — not just siloed automations. He walks through how to design workflows that scale horizontally, covering the full customer lifecycle from awareness to expansion. The discussion covers how to combine AI systems with RevOps infrastructure, the difference between vertical and horizontal automation strategies, and practical advice for building agentic workflows that deliver measurable business outcomes. Jomar also previews his upcoming workflow orchestration tool for AI agents.

Key Takeaways

• Horizontal agentic workflows cover the full bowtie funnel
• AI-driven GTM architecture requires systems thinking not just tool stacking
• Agentic systems deliver real business outcomes when properly designed
• GTM engineering is an emerging discipline combining ops and AI

Guest

Jomar Ebalida — AI Consultant, Author & GTM Systems Engineer

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