They couldn't code, so they vibe-coded an app that changed their entire company

Two non-developers at Via built an internal app called Vira using vibe coding that replaced messy spreadsheets, synced with Jira, and saves teams hundreds of hours per week.

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Show Notes

This episode breaks format — instead of interviewing GTM engineers, Charles talks to Noy Peleg (Tech Ops Manager) and Sivan Butnaro (QA Team Lead) at Via, two non-developers who vibe coded an internal app called Vira that is now used by hundreds of employees and saves their teams hundreds of hours per week. Sivan started the project out of personal frustration: she needed a unified view of Jira project timelines across multiple epics but could not get one from Jira alone, so she opened Cursor and started building. What began as a simple Gantt chart pulling Jira data grew into a full internal tool with multiple modules — reading and writing to Jira, syncing with real data, and replacing the messy spreadsheets that managers used to manually maintain for leadership reporting. The conversation explores why this matters for go-to-market: SaaS stocks are declining as more companies realize they can vibe code custom internal tools instead of paying for expensive licenses. Charles and his guests discuss how vibe coding is reshaping the tech landscape, what it takes for non-technical people to ship production software (curiosity, a real pain point, and persistence), and the broader implications for how companies build versus buy their tooling. The episode features a team of seven women at Via who collaborated on the project.