How Yotpo is Rewriting the GTM Playbook for High-Performing Growth Teams

Yuval Bresler shares how Yotpo's GTM operations team blends AI into RevOps workflows to drive predictable revenue and build scalable outbound systems.

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Show Notes

Yuval Bresler, Director of GTM Operations and Analytics at Yotpo, shares how the e-commerce leader is rewriting its GTM playbook for high-performing growth teams. Yuval introduces a two-vector framework for AI implementation: the first vector categorizes AI initiatives by complexity (high-code, low-code, and no-code), each with different ownership models within the ops organization; the second vector addresses the classic build-versus-buy decision, highlighting a new hybrid category where tools like n8n and Relevance AI allow RevOps teams to build custom solutions on top of pre-built infrastructure. He discusses how Yotpo has embedded a small dev team within its RevOps organization to own high-code AI projects, while empowering other teams to build no-code solutions like custom GPTs for battle cards and competitive intelligence. The conversation dives deep into the evolving role of RevOps — shifting from building processes to governing AI agent fleets — and why the new ops mandate is about enabling teams while maintaining guardrails. Yuval also shares his background from the Israeli Ministry of Justice to BCG consulting to monday.com's pre-IPO growth, and how those experiences shaped his operational philosophy.